# Pricing Decision Memo

Use this to decide whether to change pricing, packaging, discounts, or positioning. This is not financial advice.

## Decision

What pricing decision is needed?

Examples:
- Raise price from X to Y
- Add annual plan
- Create a Pro tier
- Remove discounting
- Bundle products

## Context

Current pricing:
Current conversion:
Current customer segments:
Current objections:
Current support burden:

## Goal

What should pricing improve?

- Revenue per customer
- Conversion
- Positioning
- Simplicity
- Margin
- Customer quality
- Support load

## Current Pricing Performance

| Offer | Price | Buyers | Conversion | Revenue | Refunds | Notes |
|---|---:|---:|---:|---:|---:|---|
| | | | | | | |

## Options

| Option | Description | Expected upside | Main risk | Reversible? |
|---|---|---|---|---|
| A | Keep pricing | | | Yes / No |
| B | Increase price | | | |
| C | Add tier | | | |
| D | Bundle | | | |

## Customer Evidence

- People who said price is too high:
- People who bought quickly:
- People who asked for more:
- People who were confused:

## Recommendation

Recommended pricing change:
Why:
Expected impact:
What to monitor:
When to review:

## Rollout Plan

| Step | Owner | Date | Notes |
|---|---|---|---|
| Update pricing page | | | |
| Update checkout | | | |
| Email existing list | | | |
| Monitor conversion | | | |

## AI Prompt

```text
Review this pricing memo. Identify weak evidence, risks, and a simple pricing experiment. Do not invent customer data or financial projections.
```