# One-Page KPI Review Template

Use weekly or monthly to review the few metrics that actually drive the business.

## Review Metadata

Company:
Period:
Review owner:
Review date:
Audience:

## North Star Metric

Metric:
Current value:
Previous value:
Target:
Trend:
Why it matters:

## KPI Table

| KPI | Owner | Previous | Current | Target | Trend | Status | Notes |
|---|---|---:|---:|---:|---|---|---|
| Revenue / MRR | | | | | ↑ / → / ↓ | Green / Yellow / Red | |
| Gross margin | | | | | | | |
| New qualified leads | | | | | | | |
| Conversion rate | | | | | | | |
| Activation rate | | | | | | | |
| Retention / churn | | | | | | | |
| Support load | | | | | | | |
| Cash runway | | | | | | | |

## What Changed?

- Biggest positive movement:
- Biggest negative movement:
- Metric that is noisy / unreliable:
- Metric we should stop tracking:
- Metric we should add:

## Diagnosis

| KPI | What happened? | Why did it happen? | What will we do? | Owner | Due date |
|---|---|---|---|---|---|
| | | | | | |

## Decisions

1. Continue:
2. Stop:
3. Start:
4. Escalate:

## Next Review

Date:
Required inputs:
Owners:

## AI Prompt

```text
Analyze this KPI review. Identify the 3 most important changes, likely causes, and recommended next actions. Do not invent numbers. Flag unclear or missing data.
```