# Customer Feedback Synthesis Template

Use to turn raw customer comments into patterns, decisions, and product/marketing actions.

## Review Setup

Period:
Source(s): calls / support / surveys / churn / reviews / sales
Owner:

## Raw Feedback Log

| Source | Customer segment | Quote / summary | Theme | Severity | Evidence link | Owner |
|---|---|---|---|---|---|---|
| | | | | Low / Med / High | | |

## Theme Clustering

| Theme | Count | Segment affected | Example quote | Business impact | Confidence |
|---|---:|---|---|---|---|
| | | | | | Low / Med / High |

## Signals by Funnel Stage

### Awareness

- Confusion:
- Attraction:
- Objections:

### Conversion

- Buying trigger:
- Pricing concern:
- Missing proof:

### Activation

- First value moment:
- Setup friction:
- Drop-off reason:

### Retention

- Habit driver:
- Churn reason:
- Expansion signal:

## Decision Candidates

| Decision | Evidence | Expected impact | Owner | Deadline |
|---|---|---|---|---|
| | | | | |

## Actions

| Action | Type | Owner | Due | Success metric |
|---|---|---|---|---|
| | Product / Marketing / Sales / Support | | | |

## AI Prompt

```text
Synthesize this customer feedback. Identify recurring themes, likely root causes, and the top 5 actions. Do not over-weight one-off comments unless the severity is high.
```